Consult Middle East is a communication consultancy platform supporting international companies and startups in establishing, improving and maintaining channels of communication with one of the largest markets: the Arab world.

Through its workshop series, the platform helps clients navigate the socio-cultural aspects of the region to avoid the prevalent pitfalls of communication strategies based on Orientalist stereotypes and misrepresentation. The Arab world has constantly been treated as one entity while it represents 22 countries with different cultures and traditions. Arabs are different; their dialects, beliefs, traditions, social classes and histories are not homogenous.

The workshops help clients to:

• Focus and target communication strategies.
• Contextualize business KPIs to realize a better understanding of the local Arab culture(s).
• Develop the right visual skillset and targeted strategies.
• Translate their product promises socially and culturally.
• Begin and sustain an elevated cross-cultural dialogue based on a proper understanding of context.

The platform offers consultancy services, talks, lectures and research opportunities for cultural and commercial entities. Check consultmiddleeast.com for more information.