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2019 - Abstract - #Arab, #Branding, #Colonialism, #Identity, #Mediation, #Memory, #Stigma, #Underdevelopment

Self-Orientalism projects ‘underdevelopment’ as a unique selling proposition in the Arab region – specifically in creative industries. How to rethink the colonial angle and develop a counter-brand?

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Image not found.
2019 - Abstract - #Arab, #Branding, #Colonialism, #Identity, #Mediation, #Memory, #Stigma, #Underdevelopment

Self-Orientalism projects ‘underdevelopment’ as a unique selling proposition in the Arab region – specifically in creative industries. How to rethink the colonial angle and develop a counter-brand?