A playful brand inspired by the 80s-00s popular culture of Egypt and Lebanon.
QAB presents a safe space allowing queer Arabs in Berlin to explore their identities independent from the mainstream that attempts to homogenize them. It is an opportunity to celebrate and release their inner pop-divas while de-shaming their collective memory.
For the collective which hosts parties and events, I designed a playful brand inspired by the 80s/90s/00s popular culture of Egypt and Lebanon in terms of music, television and food elements.
An excerpt of the QAB manifesto:
“Berlin has somewhat become the queer Arab capital of Europe. Despite this, there is very little representation of members from our community in queer and non-queer spaces, leaving us to navigate entrenched stereotypes that prevent the inclusion of queer Arabs in Berlin and German society at large. If the terms Arab* and queer relate to you on some level, you are more than welcome to party with us! We encourage you to come, dress up, and shake it.
*It is important to elaborate on our decision to refer to the party as Queer ‘Arab’. As a group, we are aware of the many identities existing from Morocco to Iraq known as the “Arab World”, home to a variety of ethnicities, religions, languages, cultural backgrounds, and identities. As a community, we consciously wish to celebrate this diversity amongst us rather than limit it”.