IG

QAB Collective

2019

Berlin (DE)

Branding

QAB presents a safe space allowing queer Arabs in Berlin to explore their identities independent from the mainstream that attempts to homogenize them. It is an opportunity to celebrate and release their inner pop-divas while de-shaming their collective memory.

 

For the collective which hosts parties and events, I designed a playful brand inspired by the 80s/90s/00s popular culture of Egypt and Lebanon in terms of music, television and food elements.

 

An excerpt of the QAB manifesto:
“Berlin has somewhat become the queer Arab capital of Europe. Despite this, there is very little representation of members from our community in queer and non-queer spaces, leaving us to navigate entrenched stereotypes that prevent the inclusion of queer Arabs in Berlin and German society at large. If the terms Arab* and queer relate to you on some level, you are more than welcome to party with us! We encourage you to come, dress up, and shake it.

 

*It is important to elaborate on our decision to refer to the party as Queer ‘Arab’. As a group, we are aware of the many identities existing from Morocco to Iraq known as the “Arab World”, home to a variety of ethnicities, religions, languages, cultural backgrounds, and identities. As a community, we consciously wish to celebrate this diversity amongst us rather than limit it”.

The launching visual features Egyptian actor Ismail Yassin in drag.
The visual features Egyptian bellydancer 'Dina'.
The manipulated visual sets were selected from popular music videos in direct relation with queerness, subverting 'shame' as a main goal of the brand.
The Arab region had a rich popular culture centered around Fawazir Ramadan during the 80s and 90s. Sherihane and Nelly were the main icons of the genre.

QAB Collective

2019

Berlin (DE)

Branding

A playful brand inspired by the 80s-00s popular culture of Egypt and Lebanon.

QAB presents a safe space allowing queer Arabs in Berlin to explore their identities independent from the mainstream that attempts to homogenize them. It is an opportunity to celebrate and release their inner pop-divas while de-shaming their collective memory.

 

For the collective which hosts parties and events, I designed a playful brand inspired by the 80s/90s/00s popular culture of Egypt and Lebanon in terms of music, television and food elements.

 

An excerpt of the QAB manifesto:
“Berlin has somewhat become the queer Arab capital of Europe. Despite this, there is very little representation of members from our community in queer and non-queer spaces, leaving us to navigate entrenched stereotypes that prevent the inclusion of queer Arabs in Berlin and German society at large. If the terms Arab* and queer relate to you on some level, you are more than welcome to party with us! We encourage you to come, dress up, and shake it.

 

*It is important to elaborate on our decision to refer to the party as Queer ‘Arab’. As a group, we are aware of the many identities existing from Morocco to Iraq known as the “Arab World”, home to a variety of ethnicities, religions, languages, cultural backgrounds, and identities. As a community, we consciously wish to celebrate this diversity amongst us rather than limit it”.

The launching visual features Egyptian actor Ismail Yassin in drag.
The manipulated visual sets were selected from popular music videos in direct relation with queerness, subverting 'shame' as a main goal of the brand.
The visual features Egyptian bellydancer 'Dina'.
The Arab region had a rich popular culture centered around Fawazir Ramadan during the 80s and 90s. Sherihane and Nelly were the main icons of the genre.