MUTEK AE
2017
Dubai (UAE)
Branding
The brand developed for MICRO MUTEK.AE took inspiration from its international editions focused on three-dimensionality but realized contextually and based on the 3 elements constituting the Emirati landscape: sand (desert), water (sea) and metal (buildings). These abstracted elements intertwine in a play on form and movement, communicating the experimental quality of the festival.
MUTEK.AE is a multidisciplinary event concerned with elevating the art of live contemporary electronic music and cutting-edge visual works. The 2017 edition in Dubai brought together artists confronting established, status-quo disciplines to create a unique and compelling event.
Credits:
Project Manager: Walid Nehme
Creative Director: Imad Gebrayel
3D Artist: Louis Monsef
The posters interact in seamless pattern-like structures: new visuals emerge.
The identity abstracts elements from the Dubai's landscape: sand, water and metallic architecture. The composition leaves room for imaginary encounters between the elements and a surreal aquatic vibe mirroring the creative opportunities made possible by the festival and the vibrant city.
A special edition of the festival in collaboration with Dubai Design District. The subverted direction acts as an independent extension of the MUTEK AE main visuals.
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE.jpg
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE_2.jpg
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE_8.jpg
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE_3.jpg
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE_4.jpg
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE_6.jpg
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE_7.jpg
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE_5.jpg
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE_9.jpg
https://www.imadgebrayel.com/wp-content/uploads/2019/11/Imad_Gebrayel_MUTEK-AE_10.jpg
MUTEK AE
2017
Dubai (UAE)
Branding
A brand abstracting the morphing Emirati landscape for an international experimental music and visual arts festival.
The brand developed for MICRO MUTEK.AE took inspiration from its international editions focused on three-dimensionality but realized contextually and based on the 3 elements constituting the Emirati landscape: sand (desert), water (sea) and metal (buildings). These abstracted elements intertwine in a play on form and movement, communicating the experimental quality of the festival.
MUTEK.AE is a multidisciplinary event concerned with elevating the art of live contemporary electronic music and cutting-edge visual works. The 2017 edition in Dubai brought together artists confronting established, status-quo disciplines to create a unique and compelling event.
Credits:
Project Manager: Walid Nehme
Creative Director: Imad Gebrayel
3D Artist: Louis Monsef
The identity abstracts elements from the Dubai's landscape: sand, water and metallic architecture. The composition leaves room for imaginary encounters between the elements and a surreal aquatic vibe mirroring the creative opportunities made possible by the festival and the vibrant city.
The posters interact in seamless pattern-like structures: new visuals emerge.
A special edition of the festival in collaboration with Dubai Design District. The subverted direction acts as an independent extension of the MUTEK AE main visuals.