A creative agency leading by culturally relevant design and purposeful communication.
To reflect Mojo Ink’s commitment to advancing different areas of the creative industries in the Arab world, the Mojo Ink brand was designed as an example of participatory design, using a culturally-relevant approach without perpetuating stereotypes or exotic representations of local Arab cultures. The Mojo Ink brand is a versatile container for a large pool of visions, skills, expertise and productions. It offers a playful room for incubating experimental projects in type and communication design.
As creative director of Mojo Ink since 2013, I, together with a team of talented designers, combine our disparate skills in collective harmony to design highly successful visual and experiential communication projects for private and public sector clients across the Arab region. Operating between Abu Dhabi and Beirut, the agency leads by purpose and strongly believes in breaking boundaries, reimagining spaces and collaborating with like-minded creative thinkers.
Projects Manager: Sandra Khoury-Flouti
Creative Director: Imad Gebrayel
Design Team: Sayed Kammoun, Carole Kaakour and Jo Sahyouni
Arabic Copywriter: Ridab Youssef
Web Development: Christopher Mally