A brand highlighting different forms of hybridity and connections for an investigative journalism platform covering underreported stories in Asia.
Global Ground’s brand highlights connections between humans and regimes, humans and journalists, journalists and publishers, politics and geography, design and journalism and finally between underprivileged voices and their respective audiences. The brand plays on a high intensity dynamic note combined with hints of maps and stretched typography, made approachable through a rich set of custom illustrations.
My conversation with founder Anrike Visser in Berlin during its formative iterations focused on a platform with a hybrid form, combining design and journalism and its current development within the critical design discourse as new media emerged. Our collaboration started through a series of illustrated investigative stories culminating in this rebranding project.
Global Ground Media focuses on in-depth investigations and cross-border stories instead of breaking news. It is where international and local journalists combine their knowledge and skills to uncover underreported stories. Their mission is to report major issues in Asia of global significance like genocide, climate change and disinformation. They also support the journalistic ecosystem through training in financial research and digital security.