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ADIRA Party & Festival

2024

Berlin (DE)

Branding, Illustration

“ADIRA” is a slang term in Arabic used in Levantine queer cultures, signifying someone with a strong presence who is capable and accomplished. Founded in 2023 by Lebanese artist and DJ Hassandra and Syrian-German podcaster and DJ  Zuher Jazmati (aka xanax_attax), ADIRA is a queer Arabic-pop party series that challenges orientalist stereotypes and celebrates the diversity of queer Arab* identities. Our mission is to revive the nostalgia of 80s, 90s, and early 00s Arabic-pop music, honoring iconic divas like Nawal El Zoghbi, Haifa Wehbe, and Assala.

 

As a collective, ADIRA is dedicated to curating community events, panels, drag shows, and workshops that strengthen the community and enable space for individual growth. We provide a platform for both emerging and established Arab* talents in Berlin and beyond, whether they are DJs spinning beats or drag performers captivating audiences. Our commitment to creating a safe(r) environment and fostering community connections welcomes allies and lovers of Arabic music to join us in celebrating Arab* cultures. 

 

ADIRA’s approach has cemented its place in Berlin’s artistic landscape. In June 2024, ADIRA collective launched the first-ever Arab* Drag Festival, a historic event featuring over 30 Arab* artists from Berlin and other cities. The one-day festival included workshops, panel discussions, and performances, drawing more than 700 attendees from across Europe and receiving extensive media coverage, marking a significant milestone for the queer Arab* community.

 

The visual language for ADIRA featured custom lettering of the Arabic spelling morphing as a body in action. The lettering makes for a highly memorable and modular brand mark as a container for images or a base for three-dimensionality.

 

*Note: Arab* denotes a diversity of identities and ethnicities within Southwest Asia and North Africa.

Arabic typeface (ADIRA Drag Festival): Meghli by Sayed Kammoun for Mojo Ink

 

 

Photo by Ceren Caner
Photo by Ceren Caner
Photo by Ceren Caner
Photo by Ceren Caner
Photo by Ceren Caner
Photo by Ceren Caner

ADIRA Party & Festival

2024

Berlin (DE)

Branding, Illustration

ADIRA is a queer Arabic-pop party series that challenges orientalist stereotypes and celebrates the diversity of queer Arab* identities.

“ADIRA” is a slang term in Arabic used in Levantine queer cultures, signifying someone with a strong presence who is capable and accomplished. Founded in 2023 by Lebanese artist and DJ Hassandra and Syrian-German podcaster and DJ  Zuher Jazmati (aka xanax_attax), ADIRA is a queer Arabic-pop party series that challenges orientalist stereotypes and celebrates the diversity of queer Arab* identities. Our mission is to revive the nostalgia of 80s, 90s, and early 00s Arabic-pop music, honoring iconic divas like Nawal El Zoghbi, Haifa Wehbe, and Assala.

 

As a collective, ADIRA is dedicated to curating community events, panels, drag shows, and workshops that strengthen the community and enable space for individual growth. We provide a platform for both emerging and established Arab* talents in Berlin and beyond, whether they are DJs spinning beats or drag performers captivating audiences. Our commitment to creating a safe(r) environment and fostering community connections welcomes allies and lovers of Arabic music to join us in celebrating Arab* cultures. 

 

ADIRA’s approach has cemented its place in Berlin’s artistic landscape. In June 2024, ADIRA collective launched the first-ever Arab* Drag Festival, a historic event featuring over 30 Arab* artists from Berlin and other cities. The one-day festival included workshops, panel discussions, and performances, drawing more than 700 attendees from across Europe and receiving extensive media coverage, marking a significant milestone for the queer Arab* community.

 

The visual language for ADIRA featured custom lettering of the Arabic spelling morphing as a body in action. The lettering makes for a highly memorable and modular brand mark as a container for images or a base for three-dimensionality.

 

*Note: Arab* denotes a diversity of identities and ethnicities within Southwest Asia and North Africa.

Arabic typeface (ADIRA Drag Festival): Meghli by Sayed Kammoun for Mojo Ink

 

 

Photo by Ceren Caner
Photo by Ceren Caner
Photo by Ceren Caner